In every eve of Chinese New Year (Lunar Schedule 31st of December, or 30th of December in some years), Most of Chinese will watch the same TV show named CCTV New Year’s Gala (春节联欢晚会). In China, people normally call it simply as Chun Wan (春晚).
The CCTV New Year’s Gala is a Chinese New Year special produced by China Central Television. Broadcast on the eve of Chinese New Year on its flagship CCTV-1, satellite channels CCTV-4, CCTV-9, CCTV-E, CCTV-F, and CCTV-HD, the broadcast has a yearly viewership of over 700 million viewers, making it one of the premiere television events of Mainland China. The show features various acts, such as drama, dance, music, and comedy.
Above all, CCTV New Year’s Gala is a huge celebration gala in China, In that night, most of Chinese people will watch it in home with family members together. If you have a business and you want to expand it in Asia countries, maybe you can consider advertise in CCTV New Year’s Gala, but you have to know, it is very expensive of course.
OK, let me find 2011 CCTV New Year’s Gala from youtube to show you guys:
(BTW: There is a Canadian local guy named Mark, his Chinese name is Da Shan (大山), who is famous in China)